Here is a portion and summary of a recent Marketing Land article I wanted to share.
We’ve all heard, “If it ain’t broke, don’t fix it.” Innovation, though, is all about pushing the limits of “what ain’t broke.”
It’s important to continuously experiment with new techniques. Adding your own flourish to a tried-and-true tool, or including a new approach in an otherwise conventional project, can be a great learning opportunity.
Most of these additions should have a high probability of success — this is a good place to “steal” a successful technique — but there is always some room for intuition.
Europe has been leading the way with Digital Roof Top advertising. You may have seen it in Las Vegas and other Metros, but in our vast territory called Southern California, this has not been an option… Until NOW!